Woven Through Wales

Woven Through Wales

Woven Through Wales is our latest advertising campaign, celebrating the everyday journeys that connect people across Wales and the Borders.

You might have seen it on TV, online, or out and about. The campaign focuses on the small, familiar moments that happen on public transport every day - travelling home after a night out, heading to work, or making your way back to people and places that matter.

Stories inspired by real journeys

Each film in the series is based on recognisable experiences from across our network. The first story, The Hen Express, follows a passenger heading home after a lively hen do - tired, reflective, and grateful to be on a reliable train back.

Future stories will continue to explore everyday journeys like these, told through the same distinctive visual world and inspired by real life across Wales.

A world that feels familiar

The campaign uses a handcrafted visual style, where woven landscapes and textures sit alongside real trains and stations. It’s designed to feel warm, welcoming and unmistakably Welsh, reflecting the role public transport plays in daily life.

You’ll see the campaign in both Welsh and English, with music and sound inspired by voices and culture from across the country.